At the end of 2025, Maison Hall of Time completed a major renovation of its historic store, the very heart of the Maison since its beginnings. After four months of works, carried out from August to December 2025, the store reopened its doors last month. More than a purely architectural project, this transformation marks a natural evolution of the vision of Maison Hall of Time: creating an environment where fine watchmaking is discovered with calm, precision and meaning.
This renovation remains fully aligned with the DNA of Maison Hall of Time, while responding to the expectations of a clientele seeking a more fluid, contemporary and personalised experience. Every detail has been carefully considered to enhance the encounter between the client and the timepiece. To bring this transformation to life, Maison Hall of Time collaborated with the architectural firm Erpicum, a trusted partner with whom the Maison had already worked on Hall of Time 2. A collaboration rooted in continuity and in a deep understanding of the identity and aesthetic and functional requirements of Maison Hall of Time.
A more contemporary and fluid watchmaking experience
One of the key objectives of the renovation was to optimise the spaces in order to improve visitor comfort. The volumes were redesigned to offer a more natural flow, encouraging a progressive and serene discovery of the collections.
Materials, lines and atmospheres were carefully selected to create a setting that is both understated and welcoming. Free from ostentation, the new space highlights what truly matters: time, watchmaking expertise and human interaction. This approach invites visitors to take their time, observe, understand and feel.
Intimacy and personalised advice at the heart of the renovation
True to its philosophy, Maison Hall of Time has reinforced the intimate character of its historic store. The renovation includes spaces dedicated to private conversations, allowing clients to benefit from tailored advice in a confidential setting.
Each appointment thus becomes a privileged moment, where listening and personalised guidance take centre stage. This approach reflects the desire of Maison Hall of Time to offer far more than a transaction: a genuine watchmaking experience built on trust and transmission.
Four months of works to enhance the client experience
Carried out over a four-month period, the renovation works allowed the store to be completely rethought. Each stage of the project was guided by a precise reflection on the client experience, with the aim of creating a clearer, more harmonious and more welcoming place.
The reopening in December 2025 marks the culmination of this meticulous work and symbolises the ambition of Maison Hall of Time to anchor its historic store firmly in its time, while respecting the heritage and soul of the place.
A place true to the DNA of Maison Hall of Time
Despite this profound transformation, the historic store retains its identity. The renovation was never intended to break with the past, but rather to extend it. Every architectural and aesthetic choice was guided by the DNA of Maison Hall of Time: discreet elegance, refinement and attention to detail.
The result is a space designed to endure and evolve with future generations of watch enthusiasts, while remaining faithful to the founding values of Maison Hall of Time. This architectural vision, already present in Hall of Time 2, is once again expressed here, where coherence, elegance and functionality naturally come together.
A renovation in the service of a lasting relationship with clients
Through the renovation of its historic store, Maison Hall of Time reaffirms its commitment to its clients. Offering impeccable service, personalised support and an environment conducive to discovery remains at the heart of its approach.
However, the reopening marks more than just a visible transformation. Beyond the renovation itself, another evolution awaits discovery in-store: a new service designed to further enrich the client experience.
To discover it, there is only one option: experience it in person. Step inside the historic Hall of Time store, located in the heart of Brussels – Avenue Louise 75R, 1050 Brussels – take the time to engage with our teams and rediscover a fully reimagined place, faithful to the spirit of Maison Hall of Time and resolutely oriented towards the future.
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