Hall of Time 2
Meet the masters of watchmaking
Located on Avenue Louise, just across from its sister boutique, Hall of Time 2 showcases the finest names in watchmaking within a modernist setting designed by the architectural firm ERPICUM. The upper floor, entirely dedicated to Rolex, offers a private and elegant space where visitors can explore the crown brand’s most iconic collections.
When architecture meets fine watchmaking
Hall of Time 2 embodies the perfect fusion of bold architectural vision and horological excellence. Designed by the renowned firm ERPICUM, the boutique creates a visually harmonious environment that highlights each brand while preserving their unique identities through carefully curated design elements. From unified presentation counters to distinct volumes spread across two floors, every detail has been conceived to elevate the watches on display while offering a warm and inspiring atmosphere for every visitor.
"Every element at Hall of Time 2 is designed to enhance the customer experience, transforming each visit into a journey through time."
Discover Rolex watches in complete privacy
The architectural story continues on the upper floor, a space exclusively dedicated to Rolex. This refined area was designed as a true sanctuary for aficionados of the crown. The modernist aesthetic blends seamlessly with the functionality of the space — including features like an integrated elevator that discreetly fades into the decor. This second level offers an intimate and privileged environment in which to discover Rolex’s collections and find the timepiece that best reflects your individuality.
Plan your visit today
Would you like to explore the collections from the prestigious watch brands we represent? Schedule a private consultation with one of our advisors and let us guide you to the timepiece that matches your taste and lifestyle.
Hall of Time 2
Opening Hours
Monday to Saturday : 10.30 AM - 6.30 PM
Closed on Sunday
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