Hall of Time
2009
The Opening
November 26, 2009, remains an unforgettable date for Françoise Lanoizelet and Emmanuel Hankard, the founders of Hall of Time. It marked the realisation of a long-standing vision and a complete turning point in their professional lives. The challenge was ambitious: to establish a brand-new watch retail store in Brussels without any existing reputation — starting entirely from scratch.
From day one, Hall of Time showcased prestigious brands such as Hublot, IWC and Baume & Mercier. Impressed by the energy and ambition behind the project, these brands quickly placed their trust in the newly founded boutique. Over the years, iconic names like Jaeger-LeCoultre and CHANEL joined the adventure, enriching Hall of Time’s offering of fine timepieces.
2014
Official Rolex Retailer
In the years following its launch, Hall of Time gradually established itself as a key player in the world of luxury watch retail in Brussels. Recognising the boutique’s professionalism and commitment to excellence, Rolex extended its trust by officially appointing Hall of Time as an authorised retailer.
2016
Rolex Boutique and Workshop
2016 marked a major milestone in Hall of Time’s journey with the inauguration of its dedicated Rolex Boutique and in-house workshop. A remarkable achievement for such a young retailer, this development reflected a shared commitment with Rolex to precision, expertise, and uncompromising client service. It not only marked a turning point in their partnership, but also reinforced Hall of Time’s ongoing mission to uphold the highest standards of excellence.
2019
Hall of Time Celebrates
10 Years
A decade of dedication and progress. These ten years crowned the tireless efforts of the Hall of Time team and the strong bond it had forged with its clientele. The Maison’s unwavering commitment to excellence continued to bear fruit, attracting prestigious watch brands such as Hermès, TAG Heuer, and QLOCKTWO to its collection.
2023
Opening of Hall of Time 2
In 2023, Hall of Time reached a new milestone with the opening of Hall of Time 2 — its second multi-brand boutique, located just opposite the original flagship. Following years of successful partnerships, expansion had become essential to create a space worthy of the prestigious brands the Maison represents. Designed by renowned architectural firm ERPICUM, the boutique masterfully combines modernist architecture with the art of fine watch retail, offering a refined setting to showcase exceptional timepieces from IWC, Tudor, Rolex, and other esteemed maisons. Hall of Time 2 quickly established itself as a must-visit destination for watch enthusiasts in search of the most iconic creations.
2024
IWC Schaffhausen Boutique
Since its earliest days, Hall of Time has been proud to count IWC Schaffhausen among its very first trusted partners. In 2024, this long-standing collaboration reached a new milestone with the opening of a boutique exclusively dedicated to IWC. This remarkable development reflects the deepening relationship and shared vision between the two maisons, further strengthening their commitment to excellence in watchmaking.
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