A first anniversary true to the IWC spirit
On June 26, 2025, we celebrated the one-year anniversary of our IWC by Hall of Time boutique, located in the heart of Brussels' Grand Sablon.
A symbolic date marking twelve months of horological passion, encounters, and shared excellence with our clients.
For the occasion, we wanted to offer something different. A strong, elegant moment that reflects the spirit of the Hall of Time Maison.
That’s how the idea of a private screening of the F1® movie came to life, hosted at the Kinepolis Braine.
A tailor-made evening for our guests
Our guests were invited to an evening of precision, performance, and pleasure. After a few photos, the theater immersed itself in the thrilling universe of the F1® film — roaring engines and spectacular visuals.
More than just entertainment, this film naturally echoed the DNA of IWC Schaffhausen, long-time partner of the Mercedes-AMG Petronas F1 Team.
A clear parallel between two worlds that share the same values: mastery, innovation, and elegance.
Celebrating a bond of trust
This first anniversary was above all an opportunity to thank those who have supported us since the boutique’s opening.
Loyal clients, discerning collectors, friends of the Maison — every presence mattered.
Since June 2024, the IWC by Hall of Time boutique has become a key destination for fine watchmaking enthusiasts in Brussels. What we cultivate there each day is a certain art of hosting, a deep sense of guidance, and a desire to embody IWC’s contemporary vision of watchmaking.
What’s next?
This cinema evening was only the beginning.
More events will follow throughout the year — always designed to create meaningful connections in exclusive settings, in line with the standards our clients expect from a Maison like ours.
Thank you to everyone who joined us. And to those who couldn’t make it: more surprises are coming soon.
Discover more about the IWC by Hall of Time boutique.
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