Each edition of LVMH Watch Week offers a clear perspective on how the most influential watch Houses shape the future of luxury horology. In 2026, Hublot stands out with a coherent and powerful series of new creations, built around two essential pillars of the brand: the Big Bang, known for its boldness and strong design identity, and the Classic Fusion, a collection defined by a more understated elegance.
These releases highlight Hublot’s ability to combine technical innovation, striking aesthetics and cultural relevance. Whether through a contemporary collaboration, an important mechanical evolution, an exceptional tourbillon piece or a new lifestyle colour, each novelty reflects the same ambition: pushing the boundaries of what a modern luxury watch can be.
Big Bang Unico Samuel Ross and Coal Blue, collaboration as a creative signature
Among the most talked-about novelties is the Big Bang Unico SR_A, the fourth collaboration between Hublot and designer Samuel Ross. This model reinforces the brand’s avant-garde approach: architectural case lines, sculptural volumes and an instantly recognisable visual presence.
The Big Bang Samuel Ross is more than a watch. It represents a contemporary design object, where luxury horology intersects with modern culture and creative expression.
Alongside this collaboration, Hublot also introduces a Coal Blue interpretation, featuring a deep and sophisticated colour tone. This modern shade brings an additional lifestyle dimension to the Big Bang while preserving the collection’s sporty strength and bold character.
Together, these releases confirm that the Big Bang remains one of Hublot’s most powerful platforms for innovation and creativity.
Big Bang Original Unico, an iconic design upgraded with manufacture chronograph power
Another key highlight of LVMH Watch Week 2026 is the evolution of the Big Bang Original into Unico status. With this important upgrade, Hublot combines one of its most emblematic designs with a manufacture chronograph movement, strengthening the technical legitimacy of the collection.
The result is a watch that preserves the founding aesthetics of the Big Bang while offering a more advanced mechanical core. This new Big Bang Original Unico speaks directly to collectors who appreciate iconic sports luxury watches enhanced by modern performance and precision.
It represents a significant milestone in the ongoing evolution of one of Hublot’s defining contemporary icons.
Big Bang Tourbillon Novak Djokovic, exclusivity and extreme horological performance
Hublot also unveils an exceptional creation: the Big Bang Tourbillon “Novak Djokovic”. This piece embodies the meeting point between high horology and the spirit of pushing boundaries.
The presence of a tourbillon underlines the exclusive nature of this model, designed for collectors seeking rarity, mechanical complexity and a bold modern aesthetic.
With this edition, Hublot demonstrates that the Big Bang is not only a powerful sports icon, but also a canvas for the most exclusive expressions of contemporary haute horlogerie.
Classic Fusion Sage Green, contemporary elegance through colour
Beyond the strength of the Big Bang, Hublot also brings refined sophistication to the forefront with a new Classic Fusion Sage Green.
This subtle, modern green tone introduces a lifestyle-oriented freshness to a collection already appreciated for its balance and purity of design. The Classic Fusion offers a more restrained vision of luxury, while remaining deeply rooted in Hublot’s DNA.
The Sage Green novelty will appeal to enthusiasts looking for a contemporary and elegant Hublot creation, defined by colour, simplicity and timeless refinement.
Hublot LVMH Watch Week 2026: a closer look at the latest creations
With these releases unveiled at LVMH Watch Week 2026, Hublot once again confirms its singular role within modern watchmaking. From bold collaborations and technical upgrades to exceptional high-end pieces, the Big Bang and Classic Fusion continue to stand as powerful symbols of innovation and contemporary luxury.
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