In 2021, Alinghi Red Bull Racing (ARBR) announced its return to the America’s Cup — the most prestigious and oldest international sailing competition — after a decade-long absence. With the ambition of claiming the iconic trophy once more, the team began preparing for the 37th edition, scheduled for 2024. This new chapter brings together two sporting icons: Alinghi, a two-time America’s Cup winner, and Red Bull, a global leader in sports performance. To support this quest for excellence, renowned Swiss watchmaker TUDOR joined the team in 2022 as a main partner, marking its commitment to this major event.
This partnership with the Red Bull team is hardly surprising, as it perfectly embodies TUDOR’s spirit and its #BornToDare philosophy — a celebration of bold pioneers across the world.
Thorough Preparation Ahead of the Competition
Since the announcement of the partnership, Alinghi Red Bull Racing has been meticulously preparing. Based in Écublens, near Lausanne, the Swiss team has spent months of hard work designing and building their new boat, in strict accordance with the Deed of Gift that governs the America’s Cup. This process has been accompanied by intense training on GC32 boats, refining every detail in anticipation of the competition.
Launch of an Exclusive Watch to Celebrate the Competition
To mark the start of the 37th America’s Cup, TUDOR announced the release of two exclusive new Pelagos FXD watches, inspired by the world of competitive sailing and engineered to withstand the most extreme conditions. Available in a classic version (Pelagos FXD Alinghi Red Bull Racing) and a chronograph version (Pelagos FXD Chronograph Alinghi Red Bull Racing), these timepieces perfectly embody the fusion of horological precision and sporting performance — a true reflection of TUDOR’s #BornToDare spirit and Alinghi Red Bull Racing’s commitment to excellence.
Follow the Competition Live
The race is now underway, and you can follow Alinghi Red Bull Racing live as they strive once again to win the America’s Cup. Don’t miss a moment of this thrilling adventure by visiting America’s Cup Live.
Discover This Exclusive Model at Hall of Time
The new TUDOR Pelagos FXD watches, developed in collaboration with Alinghi Red Bull Racing, are now available at Hall of Time, your official TUDOR retailer in Brussels. Come and explore these exceptional models in our boutique, where our expert advisors will be delighted to present both versions — classic and chronograph.
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