The Dakar Rally, often hailed as the toughest off-road race in the world, will take place from 3 to 17 January 2025. Traversing the desert landscapes of the Empty Quarter in Saudi Arabia, this demanding route will link the cities of Bisha and Shubayta. This year, TUDOR, the iconic Swiss watchmaker, is proud to become the Official Timekeeper of this unique event.
A Legendary Challenge in Extreme Conditions
Since its inception in 1978, the Dakar Rally has become a benchmark for lovers of extreme challenges. More than just a competition, this race pushes both drivers and machines to their limits, often for over 12 hours a day across hostile terrain. Competitors must rely solely on their roadbook to navigate and complete key stages, including the iconic marathon and 48-hour timed events — where every second counts.
TUDOR in the Service of Precision
As Official Timekeeper, TUDOR will play a key role in ensuring accurate timing at every stage. With proven expertise in extreme sports, the Swiss brand reflects the endurance and reliability values at the heart of the Dakar. This partnership aligns with the “Born to Dare” spirit that defines TUDOR — a brand driven by boldness and innovation.
A Commitment Rooted in TUDOR’s DNA
Since the 1960s, TUDOR has been a prominent name in motorsport, backing winning teams and supporting daring feats. With iconic collections like the Black Bay and the Pelagos, TUDOR watches are built to endure the harshest environments — just like the competitors of the Dakar Rally.
Back