An Unprecedented Collaboration for a Legendary Race
For nearly a century, the Monaco Grand Prix has embodied elegance, performance, and excellence. For the first time, this iconic race welcomes a title partner, thus becoming the Formula 1 TAG Heuer Grand Prix de Monaco.
This development marks a new era for Formula 1 and for TAG Heuer, a key player in precision timekeeping. With decades of presence in the world of motorsport, the Swiss watchmaking house takes a major step by associating its name with one of the most prestigious events on the calendar.
A Historic Bond Between TAG Heuer and Monaco
TAG Heuer’s attachment to Monaco goes beyond the race itself. Since the 1960s, the brand has been inseparable from some of the greatest moments in Formula 1. Its famous TAG Heuer Monaco watch, launched in 1969, helped build this legacy, as did its role as timekeeper for some of the most prestigious motor racing events.
From legendary drivers to today’s champions, many have worn a TAG Heuer watch on the track. This alliance between sport and watchmaking is based on shared values: precision, performance, and a passion for innovation.
A Strategic Partnership and Enhanced Presence
With its new title partner status, TAG Heuer expands its influence within the Monaco Grand Prix:
- Increased visibility on the track and in the paddock, with strategic signage and a presence on screens worldwide.
- An exclusive logo created for the event, marking this new chapter in motorsport history.
- The installation of TAG Heuer Monaco clocks in the paddock — a first for Formula 1.
At the same time, TAG Heuer reaffirms its commitment beyond the Monaco Grand Prix as the official timekeeper of the Monaco Historic Grand Prix and the Monte-Carlo Historic Rally.
A Stronger Commitment to Motorsport
This partnership reflects TAG Heuer’s ambition to continue innovating and pushing boundaries in the world of motorsport. The brand, which has always been a key player in sports timekeeping, is now more deeply rooted than ever in the history of the Monaco Grand Prix.
With this new alliance, TAG Heuer reaffirms its role as a benchmark in precision watchmaking and performance, strengthening its ties with Formula 1 and the Principality.
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