Boutique IWC by Hall of Time

Where precision meets elegance

The IWC Boutique by Hall of Time is a space entirely dedicated to the ingenuity and spirit of the renowned Swiss watchmaker. Designed in collaboration with the acclaimed architecture firm ERPICUM, this exclusive boutique captures the essence of IWC through its design — resilience, innovation, simplicity, and timeless elegance. From the moment you step inside, you’re immersed in an environment where every detail has been carefully crafted to showcase IWC’s exceptional timepieces.

"Each IWC watch has its own story, and our boutique is here to help you discover it."

— Nicolas Schuermans, Sales Manager

A tailor-made setting for exceptional timepieces

The IWC Boutique by Hall of Time combines the historical charm of its medieval building with the clean sophistication of modernist design, creating a truly unique atmosphere. The architectural layout uses subtle visual perspectives to guide the eye without interruption, transforming the space into a refined gallery where IWC’s most iconic watches are displayed with clarity and purpose.

Our advisors are at your service to guide you through IWC’s world of fine watchmaking and help you find the timepiece that best reflects your style.

"We designed this space to create an instant connection with the IWC universe from the moment you walk through the door."

— ERPICUM Team, Architects